Vercel: Fluid Compute

[01] The Brief

Vercel was ready to announce Fluid Compute, a new compute model combining the scalability of serverless with the flexibility of servers. They wanted to mark the moment with something they had never done before: a livestreamed product launch produced in-house.

There was no existing playbook. The launch needed a venue, a crew, a run of show, and a broadcast plan built from scratch on a fixed budget and a fixed date.

[02] My Role

I was brought on as a contract Online Producer to own the production end to end on a $30K budget: vendor sourcing, location scouting, crew hiring, scheduling, planning, and the run of show.

On the coordination side, I kept stakeholders, marketing, design, and the technical team aligned from pre-production through the live broadcast, translating the launch goals into an executable production plan.

[03] The Broadcast

The launch was simulcast across four platforms at once: YouTube, LinkedIn, Zoom, and X. That meant platform configuration, stream health monitoring, and distribution had to hold up everywhere simultaneously on launch day.

After the live show, I edited VOD versions of the broadcast for YouTube so the launch kept working as evergreen content.

[▶] Watch

[✓] Results

• Vercel's first in-house livestream product launch, delivered on a $30K budget
• Simulcast live across YouTube, LinkedIn, Zoom, and X
• Full lifecycle ownership: vendors, location, crew, run of show, and post-launch VOD edits

[≡] Credits

Producer

Jared Porter

Camera Operator

Quynh Le

Audio Engineer

Chris Willmott

Engineer / Technical Director

Ryan Porter