[002] — Microsoft

Microsoft Campus Tour

Client: Microsoft
Year: 2024
Role: Creative Producer
Services: Creative Production, Project Management, Delivery Management

A three-video campus tour series for Microsoft: graphics and congruent branding across the full set.

[01] The Brief

Microsoft's campus tour series takes viewers inside places most people never see: one of the quietest rooms on Earth, the Inclusive Tech Lab, and the Cybercrime Center. Working through Thorough Studio, our team produced the graphics and congruent branding across all three videos, so the series reads as one cohesive world.

[02] My Role

As Creative Producer, I owned project management and creative production across the engagement: asset management, scheduling, cross-functional communication, and delivery management.

I worked closely with the Creative and Art Directors to keep every asset aligned to the brief, on deadline, and through creative QC before it reached the client: coordinating between the agency, the studio, and Microsoft stakeholders.

[03] The Packages

In partnership with Milli Agency in Seattle, the team created three distinct GFX and motion packages, one for each of the inventive spaces on the Microsoft campus.

For the Digital Crimes Unit, the goal was a design system that evokes a bit of what you would expect in the cybercrime space while pushing the visual direction toward a more elevated, sophisticated aesthetic.

For the Quietest Room, sound waves and a sleek, minimalist design let the video speak for itself: proof that sometimes less truly is more.

For the Inclusive Tech Lab, a bespoke GFX treatment drew inspiration from the lab's colors, incorporating simple, elegant circles while holding the design to the highest standards of legibility and accessibility.

[04] Why It Matters

Enterprise campaign work is a different discipline from live broadcast: longer approval chains, stricter brand guardrails, more hands on every deliverable. This engagement is my proof of producing calmly inside that structure, keeping creative teams moving while every stakeholder stays aligned.