[003] — Red Bull × Caffeine

Red Bull Dance Your Style

Client
Red Bull × Caffeine
Year
2021
Role
Producer
Services
Live Production, Creative Production, Branding

A weekly live studio series built around Red Bull's international dance competition.

[01] The Brief

Red Bull Dance Your Style is Red Bull's international street dance competition, decided entirely by audience vote. On Caffeine, we produced a weekly studio series around it. Competition highlights and competitor interviews designed to build audience engagement ahead of upcoming events.

[02] My Role

I produced the show as part of the Caffeine originals slate, where I led live production across a schedule of five to seven broadcasts a week with crews of up to ten people.

That meant run of shows, asset management, schedules, rehearsals, load-in timelines, and coordinating directors, technical directors, graphics operators, engineers, and talent every week, live, with no second takes.

[03] The Show

Each episode blended competition footage with in-studio conversation and personality-driven segments hosted by dancers from the scene and interactive talk backs with live chat and CTA from viewers for future episodes. The series had to feel true to street dance culture while carrying Red Bull-level broadcast polish.

[▶] Watch

Red Bull Dance Your Style (trailer)

[≡] Credits

Director / Technical Director
Ryan Porter
Executive Producer
Reza Lackey
Producers
Lauren Chamberlin, Jared Porter
Graphics Producer
Mikey Yunez
Engineer
Tyler Casey
Camera
Rob Davidson
A1
Alex Villanueva
Cast
Sheopatra, Outrage

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